MSFT, GOOGL, AMZN, and META report today: My plans
The Big 4 Report Today: What will I be doing?
TLDR: I am doing nothing, neither selling nor adding intra-hours or after-hours. My plan is to hold and build these positions over the long term.
Alphabet ($GOOGL)
The Plan: Holding for the long term (LT); currently in “house shares.”
Implied Move: +/- 5.67%
Analysis: This stock is fairly valued going into earnings, but that isn’t a reason to exit, especially since I have trimmed plenty already. Last quarter was stellar, and the Street expects the same high performance this time around.
Amazon ($AMZN)
The Plan: Holding for the LT; currently in house shares.
Implied Move: +/- 3.43%
Analysis: The stock has had a strong run leading into the report, but I believe there is more upside given the momentum within AWS and Trainium.
Exit Strategy: I would only sell if something drastic happens, such as AWS guidance dropping to single digits or another left-field negative event. If the price drops post-earnings, I will look to add in the low-to-mid $220s.
Meta Platforms ($META)
The Plan: Long-term hold, though I assess this quarter-to-quarter given the cyclical nature of their business. My entry is $585.
Implied Move: +/- 7.47%
Analysis: META has seen a nice rebound from recent lows but has remained essentially flat since last year. It is currently finding resistance at the 200-day moving average.
Exit Strategy: I’d only sell if Zuck steps down or if there is poor ROI on AI capex with no clear plan for improvement.
Microsoft ($MSFT)
The Plan: Holding for the LT; average entry is $299.
Implied Move: +/- 7.34%
Analysis: MSFT has been a massive laggard over the last six months. I’ll be focused on the headline Azure numbers, commentary on the Productivity and Business Processes segment, and Personal Computing. I’m also looking for any colour on their OpenAI partnership.
Practical Suggestions for Your Portfolio
Check Implied Moves: Look at the expected move for each stock. If that move would swing your position into a loss, consider how that impacts your decision-making. If your risk management rules require it, you can always size down or exit to revisit the trade later.
Focus on the Commentary: While the numbers are important, the management commentary will dictate the direction of the wider AI trade. Watch how these leaders frame the “AI path forward” for the rest of 2026.
Thank you for reading and see you for the next one!
Such a big day. Appreciate the nuanced level-headed take mate. Lets stay calm today and take time to assess